A quick overview from an American on the 10 Things You Need TO KNOW Before Taking Your Business To America. This is a two-part series. America is the largest and easiest market you can possibly choose to do business in. It’s not difficult, but it is very different than your home country and there are a few things you need to know and to do before you go there.

Here are three business development tips you’ll need to be successful: 1) make the f’ring phone call, 2) have something the client wants and 3) actually deliver on what you said you’d deliver. That’s right, sounds simple but hey that’s the fun of having the rubber hit the road.

Some say marketing, some say sales, some say business development. The sale happens where these three come together. Your marketing is the physical manifestation of your strategy; it’s the web site, brochures, videos and ads. Sales is the stuff inside the web site, brochures, videos and ads. And, business development, we’ll that’s a fancy term for when you get your butt out of the office and start knocking on a customer’s door.

A way is presented for European entrepreneurs (and Americans also) to look at the American market in a way that will permit them to identify billion dollar opportunities.

How we phrase a question leads us to different insights and conclusions about products, markets, business plans and how we see things. You can ask: why do people love the iPhone? Or, you can ask: Do I love the Android? Do I hate AT&T? Do I hate Apple? With the new iPhone coming out and AT&T gouging it’s customers it’s time Sergey and Larry started asking: Why doesn’t anyone love me?